For those who still a newbie about Search Engine Optimization, it is actually a process to optimize our website/blog in the aim to have better visibility to search engine. Better visibility means better traffics, and better traffics mean better result for what business you are doing in your website. It is the processof improving the volume or traffic quality to a web site from search engine via organic (natural). Search Engine Optimization (SEO) is an opposed system to search engine marketing (SEM), where SEM deals with paid inclusion, where buy traffics with money.
Typically, the higher site appear on search result list, the more it receive traffics from the search engine. This gives a web site web presence. There are 2 type of SEO available, which is onsite SEO and offsite SEO.
Onsite SEO
Onsite SEO basically the SEO tricks you do to gain traffics by tweaking your web site. Changing some text, keywords, title and description is one of the trick. Onsite SEO covers the work done to the client on the pages and in the coding. Onsite factor helps to rank the website at the initial pages of the search engines. Here are basic onsite SEO optimization that can assure you in order to get better result:
- Find and embedd good keywords to your blog.
- Ensure there non-duplicated titles/contents tags on every page.
- Verify that almost every content on your site is static to the page, which means, the content is in the text form, not image form.
- Revise the On-page content to be sure there is a minimum presence of your themed keywords on every page. No less and no over keywords.
- Make sure that your content titles and subtitles under H1 / H2 tags.
- Verify that the any navigational element are text links, in the text form.
- Wide use of contextual links all across the website content to emphasize key pages.
- If you wish for link trading, put them categorilly in “links/resources” page.
- Verify that your robots.txt file exists and that you added the folders you want to prevent some unauthorize access.
- Be sure there is a sitemap.xml at the root of your site.
- Full usage of breadcrumb to help the cross-linking of your site.
- Make sure to have sitemap for visitors to easily reach your site.
- 404 page should contains links to your main categories and maybe a search box.
- Images should be labeled properly with the alt tag.
- Make sure to track you site using tracking site services.
- Register Google Webmaster central and verify your site.
- Make sure you host near the main market.
- Use SEO tools to measure the efforts required to achieve high result page and ensure your website will get properly indexed.
- Get your website xhtml/w3c validated.
- Ping the major content aggregators or feeds.
- Include links to major social bookmarking platforms.
- Full use of Feedburner to get stats and a universal RSS feed
- SEO web design service might helps if you started with zero which cover the whole SEO element.
Offsite SEO
Offsite SEO basically the SEO tricks you do to gain traffics outside you web site. Offsite SEO includes includes link building, banner ad, blogging, social networking, and blogging. Here are 8 offsite SEO optimization tips guaranteed to drive traffic to your new site.
- Link exchange with other sites.
- Social bookmarking and tagging.
- Buy link text from other sites.
- Article submission.
- Press release submission
- Forum marketing
- Directory submission
- RSS & Search Engine submission
Remember that SEO is the heart of internet. If you wish to make money, to gain traffic, or even only to have web presence in the internet, the you need to fully understand the concept of SEO. Leave me comment if you think this article is useful. Until then.
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ehm..good. Now i learn the difference between onsite and offsite SEO.
Wow, that’s a lot. Almost every single SEO tips you’ve put there.
Great!